In 2011, Benefit Cosmetics launched They’re Real jet black mascara which became the #1 Prestige Mascara in the US and the #1 Selling Prestige Makeup in the UK. Three years later, They’re Real Push-Up Liner in matte black was introduced to the family, which became the #1 Prestige Eyeliner in the US.
So what’s next for Benefit? Midway into this year, Benefit has delivered another product game-changer- a whole new range of They’re Real Mascara and Push-Up Liner in bold but wearable colors.
Benefit Cosmetics Philippines officially launched these new colourful additions to They’re Real! Franchise at Black Sheep in Bonifacio Global City. For mascaras, they added blue and brown shades, and more exciting palette of blue, purple, green and brown for eyeliner.
See anyone familiar? Yes, that’s Me. I am truly honored and grateful to be one of Benefit Cosmetics PH’s Theyre Real GLAMbassadors.
Here we are posing beside our portraits which were photographed by the talented Samantha Valenciano. Each of us wore an assortment of FreshLook contact lenses to complement the different hues of eyeliners and mascaras.
(L-R: Angela Nopomuceno, Nikki Duque, Samantha Valenciano, Czari Domingo, Rima Ostwani, Janeena Chan) * Arisse de Santos was MIA that day.
Benefit is known for rowing fun, exciting and unique events. This time, they collaborated with Mystery Manila where guests had to solve crossword puzzles, Algebra equations, and search secret passwords to win limited edition Benefit goodies. Our brains totally had a workout. Haha
Marketing Maven, Tasha Santos, giving a brief introduction.
Then, Benefit Cosmetics PH Brand Manager, Donna Shaw formally introduced the new They’re Real! Mascaras and Eyeliners in rich wearable shades.
- Beyond Brow mascara and liner: the ultimate brown for a carefree, natural look.
- Beyond Blue mascara and liner: bright and sexy for a playful, party mood.
- Beyond purple liner: perfect when you’re feeling frisky.
- Beyond green liner: suits a more daring mood.
My next blog entry will be a full in depth review and a makeup look using these products so stay tuned 🙂
Couldn’t resist getting a photo with this artwork by illustrator, Tammy De Roca.
Again, thank you very much Benefit Cosmetics PH! It’s truly an honor to be part of this family!