BENEFIT’S THEY’RE REAL: NOW IN COLOR!

In 2011, Benefit Cosmetics launched They’re Real jet black mascara which became the #1 Prestige Mascara in the US and the #1 Selling Prestige Makeup in the UK. Three years later, They’re Real Push-Up Liner in matte black was introduced to the family, which became the #1 Prestige Eyeliner in the US.

So what’s next for Benefit? Midway into this year, Benefit has delivered another product game-changer- a whole new range of They’re Real Mascara and Push-Up Liner in bold but wearable colors.

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Benefit Cosmetics Philippines officially launched these new colourful additions to They’re Real! Franchise at Black Sheep in Bonifacio Global City. For mascaras, they added blue and brown shades, and more exciting palette of blue, purple, green and brown for eyeliner.

See anyone familiar? Yes, that’s Me. I am truly honored and grateful to be one of Benefit Cosmetics PH’s Theyre Real GLAMbassadors.

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Here we are posing beside our portraits which were photographed by the talented Samantha Valenciano. Each of us wore an assortment of FreshLook contact lenses to complement the different hues of eyeliners and mascaras.

(L-R: Angela Nopomuceno, Nikki Duque, Samantha Valenciano, Czari Domingo, Rima Ostwani, Janeena Chan) * Arisse de Santos was MIA that day.

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Benefit is known for rowing fun, exciting and unique events. This time, they collaborated with Mystery Manila where guests had to solve crossword puzzles, Algebra equations, and search secret passwords to win limited edition Benefit goodies. Our brains totally had a workout. Haha

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Marketing Maven, Tasha Santos, giving a brief introduction.

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Then, Benefit Cosmetics PH Brand Manager, Donna Shaw formally introduced the new They’re Real! Mascaras and Eyeliners in rich wearable shades.

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  • Beyond Brow mascara and liner: the ultimate brown for a carefree, natural look.
  • Beyond Blue mascara and liner: bright and sexy for a playful, party mood.
  • Beyond purple liner: perfect when you’re feeling frisky.
  • Beyond green liner: suits a more daring mood.

My next blog entry will be a full in depth review and a makeup look using these products so stay tuned 🙂

Couldn’t resist getting a photo with this artwork by illustrator, Tammy De Roca.

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Again, thank you very much Benefit Cosmetics PH! It’s truly an honor to be part of this family!

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BENEFIT’S THEY’RE REAL: NOW IN COLOR!

REVIEW: MAYBELLINE EYESTUDIO LASTING DRAMA GEL EYELINER

Maybelline’s black gel liner was actually part of my mom’s makeup kit a few years back. I remember it had a frosted glass pot and a silver tin cap but the liner completely dried up in a couple of months. A bit sad but hey, life goes on. Haha – when Maybelline recently introduced a new reformulated gel liner with 36 hour smudge & waterproof formula, I just bought one without any second thoughts.

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PACKAGING

The packaging of the reformulated liner is slightly different. It’s in a square clear base pot with a sleek plastic lid. Plus, Maybelline gel liners always come with a cute brush of their own – how convenient is that?

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TEXTURE

When it comes to the texture, the liner is smooth and super pigmented. It glides easily on the lids and dries quickly but still retains that black opaque color. I have used this product on myself and many of my talents for shoots and it does stay quite well for 15 hours without any peeling, bleeding, flaking or fading. For the removal process, an eye makeup remover is handy since the liner is smudge-proof.

I haven’t tested it for 36 hours (Does anyone even wear makeup that long? Haha) so let me know if it lasts.

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BRUSH

As I said, the eyeliner comes with a small brush. The bristles are relatively firm to allow control but not scratchy at the lids at all -perfect for the newbies and those who have a hard time applying on themselves.

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PRO-TIPS:

  • To avoid the liner from drying, keep the pot upside down and the lid closed tight always.
  • Clean the brush immediately since product gets accumulated fast.

Overall, the Maybelline Eyestudio Lasting Drama Gel Eyeliner does not disappoint. The new formula claims 36 hours wear (not personally tested) but it’s good enough for a full day wear. It has a creamy smooth, very pigmented and smudge-proof texture. The packaging even comes with an eyeliner brush which is an added bonus.

Price: P399.00

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REVIEW: MAYBELLINE EYESTUDIO LASTING DRAMA GEL EYELINER